Juliette Longuet

Consumers will be able to welcome Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda into their homes, via the Web, that is. The women, who are Estée Lauder spokesmodels, are featured on the newly relaunched esteelauder.com.

The site, which now features interactive diagnostic tools, step-by-step instruction videos and pro makeup and skin care tips, is intended to take the guesswork out of shopping online, said Elana Drell-Szyfer, Senior Vice President of Global Marketing for Estée Lauder.

Cities used to be for beer making. Wine, traditionally made near the vineyard, is moving into cities at warp speed. City Winery, opening this fall at 143 Varick Street, will offer wealthy wine lovers the chance to buy their own oak barrels of unique vintages made for them in the spot.

The 200 privately owned casks will cost between $5,000 and $15,000, depending on the quality of the grapes, shipped from vineyards across the country. Winemaker David Lecomte guides the winemakers, helping them create their perfect bottle. But making wine in the city has some inherent challenges.

The idea for City Winery came from Michael Dorf. He used to own The Knitting Factory, a long time hotspot for music and beer. City Winery is sort of the grown up version. When the winery opens, it will have several bars, a dinning area and a stage.

The Winery is opened to the public and to its wine makers who by the way can’t sell their wine. They can drink it, share it and savor it. The wine bar, music venue and event space will open in December.