Juliette Longuet

Debuting at H&M’s new Tokyo store on November 8, then entering approximatively 200 stores worldwide on November 13, the Comme des Garçons Collection by Rei Kawakubo may be one of the most anticipated arrivals of the late Fall.

Rei Kawakubo, one of the most significant figures in modern fashion, has created a full men’s and women’s collection for H&M, completed with the accessories and a unisex fragrance.

The pieces all have the uncompromising Comme des Garçons spirit, yet will be available at H&M’s brilliantly accessible prices. “I thought it would be an exciting event to work with H&M in order to sell Comme des Garçons clothes in places where they have never been sold and to appeal to people who may not yet understand Comme des Garçons. Marrying the commercial expertise of H&M with Comme des Garçons creations was a fascinating challenge”, say Rei Kawabuko.

Kawakubo is a designer who thrives on challenge and contradiction, and even though at the heart of her work is the desire to make something new, the result is consistently satisfying and surprisingly wearable clothes. It’s what has given her such a loyal following since she founded Comme des Garçons in 1969, and it’s what makes the collection for H&M such a treat!

See the full collection on H&M website from October 23.

This entry was posted on Monday, October 20th, 2008 at 10:24 pm and is filed under ACTU. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.