Juliette Longuet

Consumers will be able to welcome Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda into their homes, via the Web, that is. The women, who are Estée Lauder spokesmodels, are featured on the newly relaunched esteelauder.com.

The site, which now features interactive diagnostic tools, step-by-step instruction videos and pro makeup and skin care tips, is intended to take the guesswork out of shopping online, said Elana Drell-Szyfer, Senior Vice President of Global Marketing for Estée Lauder.

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