HUGO BOSS: A New Concept Store in the Meatpacking District
There are BOSS stores in Columbus Circle and SoHo, and there’s a HUGO outpost in Greene Street, but finally, the components coalesce: a Concept Store is finally opened in the Meatpacking District.
The new HUGO BOSS store brings its four BOSS lines (BOSS Black, BOSS Orange, BOSS Selection and BOSS Green) and the HUGO brand together for the first time to create a total look for a complete and simulataneous brand experience. The store also includes a suiting salon in the rear.
The 401 West 14th Street boutique - formely Western Beef grocery store - features a wooden framework cocoon that “symbolizes the interconnectedness of the various HUGO BOSS lines,” explains architect Matteo Thun, “and as such compromises an architectonic manifestation of corporate identity.” Another luxurious detail? A lighting concept, designed by AJ Weissbard, produces effects that react to the weather and time of the day.
You have to see it, it looks very high end and interesting!
