M.A.C. Launching Hello Kitty Collection in February
Friday, November 21st, 2008
M.A.C officially announced their collaboration with Sanrio’s Global Consumer Products to create a Hello Kitty Color Cosmetics Collection. The line will arrive on M.A.C’s Website on February 10, in North American stores on February 12 and into overseas stores in March.
“M.A.C has been mining pop culture since the brand was founded”, said John Demsey, Group President of Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true M.A.C moment. In these times, everyone can use a little fun and a little Kitty.”
“The partnership was a no-brainer”, said James Gager, Senior Vice President and Creative Director of M.A.C Worldwide.”We cater to people who love to play with makeup.”
There will be two M.A.C Hello Kitty Collections: the Hello Kitty Color Collection and the more high-end Hello Kitty Kouture. “We wanted to have affordable luxury and a high-low aspect, so it made sense to do the Hello Kitty Color Collection and Hello Kitty Kouture, “said John Demsey.
The line will be bright, colorful and fun. It will feature lipstick, lip glosses, eye shadows, pigment, glitter, nail polish, and more in shades of pink, turquoise, lavender and green.
A waiting list will go live on January 7 on maccosmetics.com. And John Demsey promises the surprises aren’t over.”There will be more products to come in the next three months with this partnership,” he said.
