Sanrio, the parent company of the Hello Kitty brand, has opened its first Sanrio Luxe concept shop in Times Square, at 233 West 42nd Street.
The idea behind the new concept is to attract fashion-forward women in their 20s who grew up with the Hello Kitty brand, said Janet Hsu, President of Sanrio global consumer products.
The 1,200 square-foot shop boasts a new design by LA-based interior designer Tracy Beckmann. Beckmann created the store glossy display tables, black and white interior design, making way for glass jewelry cases, fixtures and dramatic black framed mirrors. Shiny white-clad fixtures feature cashmere cardigans & silk scarves.
Clothing ranges from about $75 for a pair of cashmere gloves to $250 for a knit cashmere cardigan sweater. $550 will get you a leather jacket, and almost every item found in the newly renovated Sanrio Luxe store is exclusive.
You’ll be able to find pieces made in collaboration with Kimora Lee Simmons, Victoria Couture, Mabel Palacio & more.
