Juliette Longuet

For its flagship store on Fifth Avenue, Louis Vuitton covers the facade of the building with Takashi Murakami’s iconic Monogram Multicolore print.

Daniel Lalonde, CEO of Louis Vuitton North America said that “the idea to wrap the Fifth Avenue Maison in Monogram Multicolore came about earlier this year in an effort to do something truly unique for the holiday season and that the store’s white and glass facade lends itself to a variety of creative ideas. Louis Vuitton wanted to do something that was festive and exceptional, but at the same time true to the brand. Throughout the past year we have collaborated with Takashi Murakami on a variety of projects and thought his Multicolore print, displaying the Louis Vuitton monogram in 33 cheerful colors, would be a perfect combination of tradition and excitement.”

Takashi Murakami is one of the most thoughtful and thought-provoking Japanese artists of the 90’s. Murakami is internationally recognized for his collaboration with designer Marc Jacobs to create handbags and other products for the Louis Vuitton fashion house.

There is also the “Bag Bar” on the flagship’s mezzanine level. The bar, designed by Peter Marino, includes bar stools and installation of moving display fixtures to highlight different handbag styles.

This entry was posted on Thursday, November 13th, 2008 at 9:51 pm and is filed under ACTU, WHAT'S NEW IN NY?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.