MIU MIU New Store on 57th Street
Miu Miu’s third Manhattan outpost has opened in the former home of Jil Sander on 57th Street. Shiny, golden, three floors and 4,860 square feet, it symbolizes everything the economy is not.
Patrizio Bertelli, Prada’s Chairman and Chief Executive Officer, said that “Miu Miu, with its strong and independent identity, has reached in just a few years a worldwide success and recognition. The growth registered in all of its sectors confirms its position as one of the global reference brands in the luxury industry. The opening of the new store on 57th Street in New York is consistent with this approach and with the brand’s values.”
The flagship will feature a gallery on its third floor which will be devoted to special events revolving around art, culture and fashion. The first exhibit called “Modern Portrait Gallery” consists of renditions of Miu Miu ad campaigns starring celebrities like Kisten Dunst, Vanessa Paradis, Lou Doillon, Lindsay Lohan and Chloe Sevigny.
