Matthew Williamson for H&M
Monday, December 1st, 2008
Hot on the heels of its successful line with Comme des Garçons, H&M has announced that the next guest designer will be Matthew Williamson. Matthew Williamson for H&M will be launched on April 23 in select stores with a spring/summer womenswear collection and will continue with both men’s and women’s pieces for summer from mid-May in all stores.
The English fashion designer is known for using vivid prints and Indian influences in his creations.
“Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look. It’s for people who want to look special, but his clothes can also be worn in a nonchalant way, you can really play around with them. He is fantastic with piling on color, it’s a very stylish collaboration for H&M, and very much in line with the way we’re thinking about fashion for spring/summer, “says Margareta Van Den Bosch, Creative Advisor at H&M. His clothes are worn regularly by celebrities such as Sienna Miller, Keira Knightley, Kate Hudson and Gwyneth Paltrow.
The designer, who recently split from Emilio Pucci to focus on his own label, is opening his first U.S. flagship in the Meatpacking District early next year.
