Juliette Longuet

Madison Avenue is graced by wealth of fine jewelry boutiques.

Brazilian designer Jack Vartanian is opening his first store in North America at 996 Madison Avenue. The store, located in the 1927 landmark building The Mark, was designed by the Arthur Mattos Casas firm and was intended to evoke the Brazil of today. Dark chocolate brown is predominant color, and the space is accented with reflective glass, raw wooden materials and natural woven fibers.

Anne Hathaway, Kate Hudson and Cameron Diaz are all reported fans. “I am fashion-conscious when it comes to jewelry and am inspired by what I feel a woman needs to finish a look,” says Jack Vartanian.

The Brazilian designer operates five other successful stores in Sao Paulo and he plans to open more stores in Los Angeles, Asia and Europe in 2009.

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