Danskin fashion exec Michael Ericson opened this high-tech, tongue-in-cheek, splashing the quip “Get Your Hair Did” across the front window. The small, three-station spot projects a modern vibe, with clocks set to New York, Tokyo, and London time decking a canary-yellow wall; a soundtrack courtesy of a meticulously programmed iPod; flat-screen TVs cycling promotional one-liners (“Our stylist can beat up your stylist,” “Give your hair a little happy”); and two open laptops for lingering clients. A seasonal menu of complimentary beverages ranges from vodka martinis to Orangina, and repeat customers will find their drink and magazine of choice waiting at each appointment. Stylist Coco is certified in Softouch massages, it’s a Japanese smoothing treatment that eliminates flyaways, while Arrojo-trained. Glam portraits of newly styled customers line the doorway, Ericson also doubles as a fashion photographer for ad campaigns.
