John Varvatos new fragrance
John Varvatos is going from a vintage feel to an artisanal look. The men’s wear designer is poised to launch his third men’s scent, a fragrance called Artisan, that is due out in March, in an effort to bolster what he describes as a steadily growing Varvatos fragrance business. While neither the designer, nor executives at his Shiseido-owned licensee, JV Fragrance & Skincare, would comment specifically on revenues, Varvatos said his men’s fragrance business was up by double-digits in 2008, compared with 2007. Varvatos’ full fragrance distribution of 900 doors in the U.S includes Saks Fifth Avenue, Barneys New York, Macy’s, Bloomingdale’s, Neiman Marcus, Nordstrom and Sephora locations. Artisan opens with notes of Sicilian clementines, tangelo fruit, Mexican winter mandarin oranges, as well as thyme, Spanish marjoram and Greek lavendin. The heart of the fragrance has an accord of North African orange tree blossom blended with Indian murraya, an orange jasmine tree, which in this case, is billed as a first in the composition of a men’s scent.
