Juliette Longuet

Ray-BanWayfarer sunglasses are one of the most iconic sunglasses in the world, last spring they’ve partnered up with Marie Claire to launch Project Colorize, a new line of colored Wayfarers in collaboration with five NYC artists. This year for a more distinctive look, Ray-Ban is releasing a Colorize Kit. The ever-classic Ray Ban is releasing a customizable version of their Wayfarers which will allow you to color and stencil your shades to most accurately portray just how hip and original you are. You receive a blank pair of Wayfarers, a pack of markers and stencils for you to customize your own pair. Everything seems to be DIY-able, fun! Stay tuned for more info forthcoming. Similar to Adidas’ Adicolor shoes back in the 1980’s (and again in 2005), which paired all-white low-tops with 6 acrylic paints, paintbrushes and sealant for the leather so artists could customize their kicks, the Colorized Wayfarers will really allow you to make your mark.
If only the Wayfarers came with an eraser marker so you could continually update the look and colour of your shades - now that’s an idea.

This entry was posted on Thursday, January 15th, 2009 at 12:00 am and is filed under ACTU. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.