CONCEPT OF THE SHOW
Wednesday, February 11th, 2009
After 6 years in the mythical city of NY, Juliette Longuet decided to share all her good addresses and secret tips with a larger audience. She imagined a TV show concept about her passion for NY and met Stephane Simon the founder of the famous production house Tele Paris owned by him and Thierry Ardisson.
He loved the idea and proposed it to the French TV Channel Filles TV which was looking for a glamorous and sparkling TV show. Filles TV is a subsidiary of the Lagardere Interactive group.
We signed a Season II this year and “NY NY” will be seen on a new channel named June. June target is more feminine, more mature. She loves fashion, shopping, good tips and new addresses but she is also able to talk about any political subject and has other interests as well.
« June » is available on the cable, the satellite and the ADSL. Abroad, it is broadcasted in Belgium, Switzerland and Luxembourg. (http://www.june.fr/Emissions/Magazines/New-York-New-York-Paris-Paris)
The objective of the show is to stand out as a program reference for those who wish to be in the know about the urban, fast paced and trendy New York lifestyle.
For half and hour, every week, “New York New York” follows Juliette Longuet on her quest for the most stylish, fashionable, trendy, unusual and unique people and places of the city.
Because of her life and work, Juliette Longuet knows the fashion world inside and out. She tracks down unique and fabulous places as a part of her profession. Her Parisian chic mixed with her newly acquired New York attitude is the ideal combination for the host of “New York New York“.
This year Juliette will do the same thing in Paris for her “Paris Paris” shows!
The TV show is a mix of:
Shops: clothes shoes and accessories but also restaurants, hotels, bookshops or delicatessens ? Juliette Longuet discovers with the viewer the must see boutiques, cafes and hot spots in New York.
People: Juliette Longuet explores and discovers the people of New York and finds out what makes them tick. She talks to them in the street, in the shops or in the workplace. Each in their own way, they make New York a unique city.
Parties: it is the famous “New York by night” with all the glitz and sexy glamour as Juliette mingles with the beautiful people in the most select places of the city.
For your information: http://www.leblogtvnews.com/article-22840779.html
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