Is Adidas stepping in to save fashion week? The sportswear behemoth is launching SLVR, a new line; with its own Soho storefront to boot; during the New York collections. Unlike its collaborations with Yohji Yamamoto and Stella McCartney, the latest effort comes without a famous designer. Expect streamlined basics in bold colors, priced well below Y-3. But what’s a fashion week launch without a party, you say? Fear not. Adidas plans to organize a lucky few party!
