Juliette Longuet

You never thought you’d see this, did you?

McDonald’s wants to get young, female tabloid readers hooked on its new McCafé coffee drinks, which sound like their version of Starbucks’ variously flavored lattes, mochas… So they’re joining Mercedes Benz and Mattel as a major Fashion Week sponsor at Bryan’s Park this season. McCafé products have been dubbed the “official coffee” of Fashion Week, which means when you need an espresso in the tents, you’ll have to turn to McDonald’s. Sadly, there will be those desperate, bleary-eyed moments when we’ll choke one down when no one’s looking. We can feel the thin, syrupy film on the roof of our mouths already. McDonald’s hopes that by invading our greaseless tented sanctuary of fabulous young women who are drinking and normally don’t choose McDonald’s, women will get the idea that McDonald’s coffee is the way to go. We’re having an hard time imagining the caffeine addicted women at Fashion Week with a McDonald’s cup during the shows. In the same time we are wondering if other potential coffee sponsors couldn’t cough up the same collateral as McDonald’s this season. Desperate times, after all.

The February 14 date of Alexander Wang’s fashion show could not be more fitting for the unveiling of the limited-edition condom he designed in collaboration with Planned Parenthood. The Proper Attire rubbers will be sold at Thompson Hotels, with all profits going to Planned Parenthood. “When Planned Parenthood approached me to collaborate with them on a project that makes condoms more appealing to women, I loved the idea!” Wang said. “I used a spare design that felt sexy, modern and empowering; after all, women should always come first!”. Get a side of condoms with your next cocktail at 60 Thompson. It’s for a good cause!

After 6 years in the mythical city of NY, Juliette Longuet decided to share all her good addresses and secret tips with a larger audience. She imagined a TV show concept about her passion for NY and met Stephane Simon the founder of the famous production house Tele Paris owned by him and Thierry Ardisson.

He loved the idea and proposed it to the French TV Channel Filles TV which was looking for a glamorous and sparkling TV show. Filles TV is a subsidiary of the Lagardere Interactive group.

We signed a Season II this year and “NY NY” will be seen on a new channel named June. June target is more feminine, more mature. She loves fashion, shopping, good tips and new addresses but she is also able to talk about any political subject and has other interests as well.

« June » is available on the cable, the satellite and the ADSL. Abroad, it is broadcasted in Belgium, Switzerland and Luxembourg. (http://www.june.fr/Emissions/Magazines/New-York-New-York-Paris-Paris)

The objective of the show is to stand out as a program reference for those who wish to be in the know about the urban, fast paced and trendy New York lifestyle.

For half and hour, every week, “New York New York” follows Juliette Longuet on her quest for the most stylish, fashionable, trendy, unusual and unique people and places of the city.

Because of her life and work, Juliette Longuet knows the fashion world inside and out. She tracks down unique and fabulous places as a part of her profession. Her Parisian chic mixed with her newly acquired New York attitude is the ideal combination for the host of “New York New York“.

This year Juliette will do the same thing in Paris for her “Paris Paris” shows!

The TV show is a mix of:

Shops: clothes shoes and accessories but also restaurants, hotels, bookshops or delicatessens ? Juliette Longuet discovers with the viewer the must see boutiques, cafes and hot spots in New York.

People: Juliette Longuet explores and discovers the people of New York and finds out what makes them tick. She talks to them in the street, in the shops or in the workplace. Each in their own way, they make New York a unique city.

Parties: it is the famous “New York by night” with all the glitz and sexy glamour as Juliette mingles with the beautiful people in the most select places of the city.

For your information: http://www.leblogtvnews.com/article-22840779.html

“New York New York-Paris Paris” advertising:

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