You are not going to believe it! McDonald’s is Sponsoring Fashion Week
Thursday, February 12th, 2009You never thought you’d see this, did you?
McDonald’s wants to get young, female tabloid readers hooked on its new McCafé coffee drinks, which sound like their version of Starbucks’ variously flavored lattes, mochas… So they’re joining Mercedes Benz and Mattel as a major Fashion Week sponsor at Bryan’s Park this season. McCafé products have been dubbed the “official coffee” of Fashion Week, which means when you need an espresso in the tents, you’ll have to turn to McDonald’s. Sadly, there will be those desperate, bleary-eyed moments when we’ll choke one down when no one’s looking. We can feel the thin, syrupy film on the roof of our mouths already. McDonald’s hopes that by invading our greaseless tented sanctuary of fabulous young women who are drinking and normally don’t choose McDonald’s, women will get the idea that McDonald’s coffee is the way to go. We’re having an hard time imagining the caffeine addicted women at Fashion Week with a McDonald’s cup during the shows. In the same time we are wondering if other potential coffee sponsors couldn’t cough up the same collateral as McDonald’s this season. Desperate times, after all.








