Pixie, Lydia, and Daisy: Not Just Campaign Pals

Pringle of Scotland (founded in 1815!) has been massaging its reputation as a stodgy heritage brand for a few years now. Its new Spring ad campaign starring Pixie Geldof, Lydia Hearst, and Daisy Lowe is another step in the direction of It-ness and hot-ness. “We wanted it to feel young, fresh, and very British,” says creative director Clare Waight Keller of the black-and-white Steven Meisel images. “What I like is that there is a reality behind it. These girls are friends and were not just pulled together for an ad campaign.” (Hearst is American. Not that we’re splitting campaign hairs.) Now that the cockles of your heart are warmed, you can do some work on the rest of your body by buying some cashmere.