Hidden Spring Trend Alert - Plastic, PVC, Rubber & Jellies!
Thursday, April 30th, 2009
It is unbelievable but every single pair of the shoes below are made entirely out of some sort of rubber or plastic!!! Plastic shoes, sometimes called jellies, started a comeback last year with Marc Jacobs’s reissue of his beloved mouse flat in jelly-bean hues of PVC. This year this trend covered much in the mainstream media yet, but when old, well-established houses like Tods, Givenchy and Gucci dabble in moulded PVC for their Spring collections and so do designers prone to the avant-garde like Marc Jacobs and Vivienne Westwood and contemporary brands like , Melissa and See by Chloe… well, it could call that a full blown trend. The best part is that most of these styles are totally affordable not one shoe is over $200! But for their glossy charm and vibrant color, this pair from Kartell (yes, the furniture company) is this season’s best. In a bold move outside its category, Kartell got Italian designer Norma Luisa to create a small group of jellies called Glue Cinderella ($135 at Kartell <http://nymag.com/listings/stores/kartell/> , 39 Greene St., nr. Grand St.; 212-966-6665), which come in seven solids, three two-tone colorways, and clear. There are tiny vent holes in the arch, and the heel is star-shaped, so your footprint will be unmistakable.




