Stella McCartney for babyGap
Gap, like other retailers, has looked to high-profile designers to help it lure shoppers into its stores, especially as the economic downturn has depressed consumer spending.
Signing McCartney is a genius move for the chain, which has been unable to lure shoppers into stores since before the downturn. On the heels of their winning spring collaboration with Alexander Wang and Vena Cava, now it’s the turn of Stella McCartney.
McCartney, 37, the daughter of ex-Beatle Paul McCartney studied at Central Saint Martins College of Art and Design and was the creative director of French fashion house Chloé before launching her fashion label under her own name in 2001.
This isn’t the first time the designer has teamed up with the High Street.
Counting celebrity friends Liv Tyler, Madonna, Kate Moss and Gwyneth Paltrow among fans of her signature sharp tailoring, sequinned evening dresses and slouchy blazers, one can expect the girls and boys clad in her designs for Gap will be looking very chic indeed.
She said she had long wanted to create a children’s collection, and could offer the line at an affordable price in partnership with Gap.
The collection will be carried by select GapKids and babyGap stores in the United States, Canada, United Kingdom, France, Ireland, and Japan.
U.S. consumers also will be able to order items from the collection online.
