Gap has a new trick up its sleeve this fall. The iconic American retailer, currently celebrating its 40th anniversary, has partnered with one of my favorite Paris boutique Merci to curate a special month long concept store that will be open from September 10th to October 4th in the 500-square-foot annex space adjacent to its flagship at 680 Fifth Avenue (at the corner of 54th St.).
Paris boutique Merci’s mission reflected at the Merci Gap location, is one combining fashion with philanthropy; vintage with contemporary design; and bespoke creations with the accessible. All profits from Merci Gap, after production costs are deducted, will go to various children’s charities and to provide work for impoverished youth in Madagascar as with the original store in Paris.
Items in the store will be an eclectic combination of Merci’s signature products in addition to limited edition Gap specialties. With its offerings ranging from the very affordable to sophisticated investment pieces, Merci Gap is accessible to a broad consumer base with an eye for the unusual.
The pop-up stores are very much in the trends right now. It’s an easy way to have exposure and test the store location and the merchandise. I am looking to find the right location for a glamour pop-up store, let’s see where the JL collection will be in the next few months!
