Karl is definitely a killer in ideas, design and novelties!
He just launched a fun yet simple interactive web campaign, photographed by the Kaiser himself, featuring the beautiful model Emily Didonato in a comic strip-style “fashion tale” series that paired Eres lingerie and swimwear with garments from its sister label Chanel. You need to check it and play with it: http://www.eresparis.com/co-branding/popup.html
In this comic strip scenario, a chic, glamorous and mischievous pin-up poses and comes alive. She emerges simply dressed in an Eres swimsuit or lingerie ensemble and web users can virtually undress Didonato with a few clicks of the mouse to reveal her underpinnings, so smart!! Sorry, boys that’s as far as it goes.
The campaign launches on Eres’ website in mid-May, and will be displayed in French boutiques early next month.
Meanwhile, Karl is focusing on his upcoming collection with Hogan.
