Juliette Longuet

Welcome to the Paris Paris TV show and the backstage best moments of the shoot.

The first day I met Rebecca Hampton in her favorite shoe store in Paris, we had a  very delightful interview. Her TV show “La vie est belle” on F3 channel is viewed daily by an audience of 3 million.

Then I went to the most fashionable store in Paris, I wasn’t too familiar with their products but I learned the historic of the brand and discovered how trendy these candles were! They are Madonna’s favorites, Gossip girls use them exclusively in their TV show. They are the best for decoration with as many colors as you want! Cire Trudon is the name. You can find limited editions at my favorite design store: Fleux.

Here is the special collection for Fleux

In term of design Fleux is exactly the kind of store I would love to find in NY. The perfect mix of several designers from all over the world ( mainly Italian, Dutch, Belgian and French). The store offeres a mix of decorative accessories for all budgets, you will find collector pieces or just original presents.

After the interior design, let’s go to St Germain for a “pause gourmande” with Lush. You could think you are going to eat everything you see but in fact they are all bath products! It’s an original concept, very girly and bubbly.

My favorite product is the fizzing ball for the bath (vanilla perfume or apple) just be careful because it leaves marks in your bath, difficult to take out after you used one. But your skin will smell like a candy and you will experience a back massage, so relaxing!

Will end the day with some fashion: my favorite gloves Causse. Karl Lagarfled only wear them, they are either very trendy with embellishment, fun colors or just very chic and classic with a very good quality of leather.

Gloves are the new must have accessory. They will really give you an edge.

The store is very small but you can find gloves for any style and generation.

SECOND DAY of shooting we are stuck in a snow storm! But we are filming!

I am going to the “Droguerie” a place where you can make your own jewelry, you can customize some of your old clothes with the 100 different sorts of buttons, pearls, patches…

This place is a paradise for anyone creative and if not their is a very nice professional team to help you out.

Next, I went to the favorite store of the hip mothers of Paris: “Mon cadeau prefere”. The owners, ex journalists, Sandra and Sophie are the best to help you personalize the gift for any baby shower.

They help you become creative, rearrange your kids room with the colors you prefer according to your favorite design. They really introduced new flashy colors in the baby world which is new compared to light blue and pale pink colors usually used for baby accessories or clothes.

Let me introduce you the Queen of the extensions in Paris at the best quality and best price: Rachel Luxury salon in the 18th district.

According to your hair color you can pick up the exact same hair extensions and look natural without any hair problem!

I am so happy to be able to interview the queen of the Fashion industry Maria Luisa!

It’s the dream of any designer to be in her store, she has a very exquisite taste and just opened a store  at the Printemps in Paris. She knows how to find creative and wearable international designers and mix them all together.

We finished the day at Arty Dandy, a new store, so trendy in the middle of St Germain.

The store is a mix between an Art Gallery and a concept store where you can find unique pieces from $5 up to $7000 for the experts.

THIRD DAY of shooting:

Let’s meet Vincent in his new store at La Maison Darre.

Vincent worked with Karl Lagarfeld for 10 years, Emmanuel Ungaro…he is an expert in fashion and finally decided to have his own store of interior design following his mind and inspiration. Every piece is collector, limited edition. You have to experience a private tour by Vincent himself!

What is the tea brand everybody is talking about now?

Here we are in the new store next to the Place Vendome: Kusmi tea. I will interview the owner on the right.

I fell in love with the packaging, their different flavors, their marketing concept, it’s fun and colorful!

My favorite are the Almonds green tea, the Detox and Be Cool!

I am going to meet the French singer Slimy in Jean Charles de Castelbajac’s store because he is in love with his designs that he is wearing most of the time for his concerts.

Jean Charles de Castelbajac is welcoming us in his private studio in order to explain us his feeling about the next trends and how he finds his inspiration.

The Parisian shoots are over now. I am going back to Paris at the end of January to cover the Haute Couture Fashion shows, see you then!

THE END.

We filmed in October, with an amazing weather, so lucky!

Here are some backstage pictures, fun moments and trendy locations i wanted to share with you:

I was walking by the Paracelso store for the last seven years on West Browadway wondering what it was. We were shooting next door so I finally decided to get in. I met the owner Luxor and asked her if we could film and interview her. She agreed but she wanted us to buy something. I had the hardest time finding a piece I liked.

As you can see the decor is a mix of clothes from each country she traveled to, pages of magazines, drawings… She always wears the same make up otherwise she feels naked.

She is a very funny woman, with a lot of personality. She believes in angels, told me i had one on my shoulder who was taking care of me. It’s good to know I am being taken care of !

So the famous store next to it is Top Jean. You will be able to find around 50 different fabrics in order to create your fitted jean. You can also buy some already made in the store. They have a selection of leather jackets for men and women very unique ! This place became well known because all the Hollywood actors who were wearing their jeans. The also have a store next to Jeffreys in the Meat Packing district.

Let me introduce you know to the most sexy and funny hairdresser in NY, Edward at Warren Tricomi in the Plaza. He is taking care of all the major shows for Fashion week, knows most of the famous actresses as he also has a hair salon in Los Angeles and he is taking care of the Golden Globes and Oscars.

Toy Watch is a label that takes inspiration from high-end watches, creating collections of over-sized, playful plastic timeless pieces.

These Jelly Toywatches use the classic plasteramic face with a matching silicone strap. The face of these Toywatches can be removed from the strap, and put into any other Jelly Collection strap, making it fully interchangeable, and the possibilities almost endless.

Featuring seven black, white, orange, blue, pink, green and yellow color ways, the collection definitely showcases Toy Watch’ ability to be creative and think outside the box.

Toy Watch, a label which takes inspiration from high-end watches, creating collections of over-sized, playful plastic timepieces, has just released its mix-and-match Jelly line, offering nine different faces and eight different straps for a total of 72 options.

All watches are $175; except for the diamond pave face that is $275. Additional straps are $65, if you want more than one color option.

The Jelly can be found at Barneys, Henri Bendel and Bloomingdales Soho.

It’s the perfect accessory to match your Mao dress tunic for your upcoming holidays!

We all know and love Scott Schuman, alias the Sartorialist, the fashion chronicler of the moment.

He started The Sartorialist simply  sharing photos of people that he saw on the streets of New York that he thought looked great. When he worked in the fashion industry for 15 years, he always felt that there was a disconnection between the clothes he was selling in the showroom and the outfits of the people in the streets of NY city.

Now Topshop is celebrating Schuman’s recently published book by creating looks based on five of Schuman’s photographs from New York Fashion Week.

A few months ago, he was classified among the 100 most influential  persons in fashion, congratulated by Karl Lagerfeld for his new book.

His pictures are seen daily by more than 150.000 visitors, his photos give the air of time, inspiring both the fashionista lambda and the creators. His objective and vision consists in capturing  the street style and immortalize his aesthetic feelings.

I was  photographed by someone from his team a few years ago and am amazed to see how his website and reputation grew  so fast.

Jimmy Choo’s for less than $50, OMG where I can find it!!?

At H&M on November 14th! Girls you will be lucky if you can at least have one pair as it might be crazy!
The collection includes men’s and women’s clothes, shoes, bags, and accessories. It’s all pretty 80s, with studded belts, statement jewelry, and some quiet dramatic shoes. The footwear is pretty vibrant, but aside from one electric blue tunic-style dress the clothes are mostly black and gray. There are even a couple menswear pieces, including some pretty universally wearable blazers and jackets and a great pair of strappy black leather combat-style boots.

According to founder and president of Jimmy Choo, Tamara Mellon, the collection has been designed with the clothing in mind first. Shoes and handbags were created to compliment the apparel.

The collection is made for street smart women. It will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection, the perfect party pieces to buy now and then wear out that night!

We can just hope that the fabrics will be good because even if the 80’s style is coming back it’s nice to be able to keep those pieces a little longer than H&M pieces.

To complete your outfit, don’t forget to add the new JL polka dots ruffle bag!

Does anyone remember The Devil Wears Prada?

It was the movie adaptation of the novel about life at a New York fashion magazine, in which Meryl Streep played the despotic editor who reduced her staff to jelly, tears and occasionally, nervous breakdowns.

Written by Wintour’s former assistant Lauren Weisberger, everybody thought it was based on her old boss, who has been at the helm of the magazine since 1988. But nobody really believed that it was a true depiction of her.

The result is The September Issue, a riveting and brilliant film that makes The Devil Wears Prada look like an episode of The Care Bears.

Editor-in-chief of Vogue for two decades, Ana Wintour has earned a reputation for being the most feared woman in the fashion industry and in this documentary from R.J. Cutler, we can see why.

Shot over the course of assembling the 2007 September issue ” the benchmark of fashion ” we’re given a glimpse behind the scenes at the magazine, where Ana Wintour pulls the different elements together with the help of her many invisible minions.

There’s only one woman who doesn’t shrink in her shadow, and that’s her friend Grace Coddington, another former model who climbed the ranks alongside the more forceful, and far more ambitious Ana Wintour.

I met Ana Wintour one time just before the William Rast/Justin Timberlake show. I wanted to interview her to see if she was thinking that the recession had an impact on the designers’ creativity. My sentence was so long that she looked at me with a little smile and she said : “humm let me think about it and I will get back to you at the end of the show “.

I was seated next to her daughter during the show and apologized to Ana for my endless sentence! I didn’t see her eyes behind her black sunglasses but she seemed to appreciate it. Knowing who she was and her reputation, I was impressed by her and got caught off guard ! We ended up not getting her interview but the next time Juliette Longuet won’t let the chance pass by .

Gap has a new trick up its sleeve this fall. The iconic American retailer, currently celebrating its 40th anniversary, has partnered with one of my favorite Paris boutique Merci to curate a special month long concept store that will be open from September 10th to October 4th in the 500-square-foot annex space adjacent to its flagship at 680 Fifth Avenue (at the corner of 54th St.).

Paris boutique Merci’s mission reflected at the Merci Gap location, is one combining fashion with philanthropy; vintage with contemporary design; and bespoke creations with the accessible. All profits from Merci Gap, after production costs are deducted, will go to various children’s charities and to provide work for impoverished youth in Madagascar as with the original store in Paris.

Items in the store will be an eclectic combination of Merci’s signature products in addition to limited edition Gap specialties. With its offerings ranging from the very affordable to sophisticated investment pieces, Merci Gap is accessible to a broad consumer base with an eye for the unusual.

The pop-up stores are very much in the trends right now. It’s an easy way to have exposure and test the store location and the merchandise. I am looking to find the right location for a glamour pop-up store, let’s see where the JL collection will be in the next few months!

The tights will become a real fashion accessory. Extremely feminine or warmly chic, the tights are really becoming a must. And if opaque and transparent models still have right of citizenship on the legs of the city-dwellers, the only ones of those showing a little of boldness will receive the approval of fashion gurus…

Conformist classic opaque black leggings are out of fashion, fanciful and colorful tights are in. Making a big comeback: printed, torn, colorful, striped, and polka dotted styles. Most important is that you see them!

Here are my favorites: Jean-Paul Gaultier see-through and opaque tights, Emilio Cavallini, the Italian specialists, and their ultra-big-fishnet and leopard tights, and finally House of Holland who goes for dazzling colorful stripes inspired by the Pantone palette!

How perfect my new favorite tights and fall trend matches my minis perfectly!!!

French fashion designer and queen of multi-colored stripes, Sonia Rykiel, will be the latest guest collaborator for the Swedish shop, H&M. For this winter she will create an exclusive collection of lingerie, and, for next spring, a knitwear collection for women, and girls, aged from18 months to 8 years old, with coordinated, playful accessories.

The lingerie collection, a first experience for H&M, will be launched for Christmas, on December 5th, in 1,500 H&M stores worldwide, including its London flagship at Oxford Circus. The collection will also be sold in major Sonia Rykiel boutiques around the world.

The knitwear collection will be available by February 20th.

Rykiel’s signatures are her sweaters, bold stripes on black, witty slogans, lace, seams on the outside, brightly-colored fun furs, vintage-look dresses, and, of course, that most Parisian accessory, the beret.

I have to wait until the 20th for Sonia Rykiel’s but mine is available now! you can purchase it here:

http://www.juliettelonguet.com/black-cashemere-long-cardigan-prd1335.html

Mini Karl comes dressed up in a skinny black suit, rhinestone-studded tie and belt, and of course doesn’t go out without his sunglasses, all from his Karl Lagerfeld Collection.

Italian artist Simone Legno, the guy behind the Tokidoki cartoons, will only be issuing 1,000 of these collector items and they will be available at Tokidoki stores worldwide and then Colette in France for a month exclusively.

If you don’t get one of these precious dolls, don’t worry , there will also be Karl Lagerfeld Tokidoki T.shirts this coming Spring.

A good surprise for Karl who said: “I am very flattered that I became a tokidoki doll, I always loved them and I am happy to be one of them.”

I really feel like a parisian doll in the land of glamazons in NYC!